Marketing fundamentals for direct to market producers

From the Ground Up

We have partnered with marketing expert Kim V Goldsmith to deliver a series of resources for farmers selling direct to market. The information in this three part series will give producers expert tips and technical advice on the fundamentals of marketing. The information was originally presented as a two day workshop and has now been packaged up as a three part video and work book series to give more farmers access to the materials.

This project has been developed by Greater Sydney Local Land Services through funding from the Australian Government's National Landcare Program.

Episode 1 - What is marketing?

The first episode in this three part series explores marketing 101, the importance of doing your market research and how to feed your findings into a comprehensive and targeted marketing plan.

Episode 2 - What's your marketing mix?

This episode looks at how you can make key marketing concepts work for your business and maximise your ultimate audience reach.

Episode 3 - Putting your plan into action

The final episode brings together all the information to assist you in developing your comprehensive marketing and action plans.

Now that you are ready to go, download the workbook here and get started!

This project is supported by Greater Sydney Local Land Services through funding from the Australian Government's National Landcare Program.

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